Our first meeting with the client is a promising one. As much professionalism we value, we also believe in breaking the ice by having an extensive discussion (preferable over a few cups of coffee) to go to the depths of understanding the brand genesis and where it is heading towards. At the table, we will have our brand strategists, logo designers, creative heads, all of whom will be present to get a detailed understanding of the brand. Our experience tells us that this helps one to do away with the surface-level knowledge that even Google could tell to more humanly understand our client’s brand as a living entity.
After our first meeting with our clients, we get onto a phase of thorough research and rigorous brainstorming. We look up the brand’s competitors and the kind of designs adopted to represent them. We get inspired and not inspired but ultimately get greater confidence to chalk our path to design your ultimate trademark. Our young and dynamic creative designers conduct thorough market research also to fish out the not-so-known brands with underrated personalities. It helps us to widen the scope of our understanding of what designs are persisting in the market. We mark some favorite ones and remove the not-so-favorite ones. It is also when we engage with our client’s brand at a more personal level. We get accustomed to the color palettes, language, content, products, and fonts that the brand has been associated with to get the essence right on our palette.
After our research phase, we hope to formulate a detailed proposal that details our vision of the brand, followed by our pitch on how we seek to merge design with the brand. It includes briefing our client’s on the mood board we wish to adopt, our choice of graphics, symbols, geometry, and font (if any).
We break down each logo element to explain what each stroke or dot stands for.
What matters to us most is our client’s vision. After all, it is a brand that you have nurtured over the years, and we wish to place that at the helm of our collaboration. We want to conduct a series of positive feedback to consider our client’s opinion and then re-deliberate aspects of the design. It will give our designers a better understanding of where to take the design next and modify it to reach a mutual agreement.
After we finalize the design, our logo designers get ready for the final lap to execute an ingenious design that is aesthetically sound but, more importantly, one that speaks your brand, the history it stands for, and the legacy that it is to create.
Our process is a humble and transparent one. We believe in a collaboration of mutual respect and diligence. We aim to cater to you a logo that attains your brand the deserved recognition and accords a unique identity. Thus, we hope to see you at the coffee table soon!